Master GMB to attract local customers and dominate search rankings in your service area
Google My Business (GMB) is essential for electricians wanting to get found by local customers searching for emergency repairs, installations, or maintenance work. A properly optimized GMB profile puts your business at the top of local search results, Google Maps, and the local pack—where 76% of Australians start their search for tradespeople.
When someone searches "electrician near me" or "emergency electrician [your suburb]," Google uses three ranking factors to decide which businesses appear first:
GMB directly influences all three. The numbers prove it:
For Australian electricians, a solid GMB presence is your most cost-effective marketing channel.
Head to google.com/business and sign in with your Google account. If your business already appears on Google Maps, you'll see the option to claim it—this is faster than starting from scratch.
Google requires verification to prove you own the business. You'll typically receive a postcard with a verification code (5-10 business days in Australia). Some businesses qualify for instant verification via phone or email. Don't skip this step—your profile won't appear in search results until verified.
Your business name should match your official ABN registration and other online listings. Avoid keyword stuffing—"John's Electrical Services" is better than "John's Emergency Electrician Repairs Installation Services."
For category, select:
You have two options:
Physical Address Listed: If you have a shopfront or office in a specific suburb, list your full address. This works well for businesses with walk-in traffic.
Service Area Only: If you're mobile and service multiple suburbs (most electricians), hide your address and specify your service areas instead. This approach:
Add 10-15 suburbs you regularly service. Be honest—Google checks this.
You get 750 characters to describe what you do. Keep it clear and conversion-focused.
Good example: "Licensed electrician serving Melbourne's inner suburbs since 2015. We handle residential rewiring, safety switches, solar installations, and emergency repairs. Available 24/7 for urgent jobs. All work guaranteed."
Naturally mention:
Profiles with photos get 35% more clicks to the website and 42% more requests for directions. For electricians, photos build trust and show professionalism.
Upload these:
Use natural lighting, include faces, show real work, and update seasonally to show you're active.
Add a 15-30 second video introducing your business. Videos increase engagement by 80% and show you're a real, active business.
Post 2-4 times monthly about:
Each post includes a headline, 750-character description, photo, and CTA button.
Google's algorithm heavily weights review quantity, recency, and quality. The average Australian electrician has a 4.3-star rating—aim for 4.6+.
Getting reviews systematically:
Respond to every review within 48 hours:
For 5-star reviews: "Thanks so much, Sarah! We loved working on your kitchen rewire. Appreciate the kind words. See you next time!"
For negative reviews: "We're sorry to hear you had this experience, Mark. We take this seriously. Please call us directly at [number] so we can make it right."
Incomplete profiles: Spend 2 hours completing every section. Profiles with 80%+ completion rank 30% higher.
Wrong category: Use "Electrician" as primary category, not "General Contractor."
Outdated information: Audit your GMB quarterly. Update phone numbers, office addresses, and service areas.
Ignoring reviews: Make review requests part of your job completion process and respond to all reviews.
Inconsistent information: Use the same phone number, address, and business name everywhere (GMB, website, Hipages, True Local).
Your GMB dashboard shows:
Track these monthly. A well-optimized profile typically sees 15-25% month-on-month growth in search views within 3 months.
Google My Business isn't a "set and forget" tool—it's an ongoing investment. Electricians who treat their GMB profile like a real marketing channel see consistent growth in local leads.
Start with the checklist above. Within 30 days, you'll likely see more calls and website traffic. Within 3 months, you should rank in the local pack for your main service areas.
The tradies who dominate local search aren't always the biggest—they're the ones who show up, respond to customers, and maintain a professional online presence.
That can be you. Start today.
GMB is crucial because 76% of Australians start their search for tradespeople on Google. A properly optimized profile puts your electrical business at the top of local search results and Google Maps, where 72% of searchers contact or visit within 24 hours. It directly influences relevance, distance, and prominence—the three factors Google uses to rank local businesses.
Visit google.com/business and sign in with your Google account. Search your business name on Google Maps first—if it's already listed, you can claim it. If not, create a new profile. Google will verify your business through postcard, phone, or email to confirm you're the legitimate owner before activation.
Include complete business information: accurate address, phone number, website, and hours. Add high-quality photos of your work, detailed service categories (emergency repairs, installations, maintenance), and a compelling business description with relevant keywords. Regularly post updates and encourage customer reviews to boost prominence and relevance rankings.
Reviews are critical—88% of consumers trust online reviews as much as personal recommendations. More positive reviews increase your prominence ranking, making your electrical business appear higher in local search results. Encourage satisfied customers to leave reviews and respond professionally to all feedback to build trust and credibility.
Yes. When customers search 'emergency electrician near me' or 'emergency electrician [suburb],' an optimized GMB profile ensures your business appears first in local results. With 50% of mobile searches for local services resulting in store visits, a complete profile with positive reviews significantly increases emergency call-outs and qualified leads.
Upload high-quality photos showing your electrical work in progress, completed installations, your team, vehicles, and premises. Include before-and-after shots of repairs or renovations. Avoid blurry or unprofessional images. Regular photo updates signal an active business and improve engagement with potential customers searching for electricians.
Post regularly—ideally weekly or bi-weekly—about special offers, new services, seasonal maintenance tips, or team updates. Consistent posting signals an active, engaged business to Google's algorithm and keeps your profile visible in local search results. It also gives customers reasons to revisit your profile and contact you.
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