The complete guide to Australian review platforms your customers use to find and rate your business
Australian customers check online reviews before making purchasing decisions across virtually every industry. In fact, 94% of Australian consumers read reviews before visiting a business, making your presence on the right review platforms absolutely critical. This guide covers the 39 most important Australian review sites where your customers are actively searching and leaving feedback.
According to recent data, over 9 in 10 Australian consumers consult online reviews before making a purchase decision. This isn't just for restaurants—tradies, accountants, dentists, and e-commerce businesses all benefit from strong review presence. A single negative review can cost you customers, while positive reviews act as social proof that builds trust instantly.
Review sites serve as the modern word-of-mouth. They're where potential customers go first—often before they even visit your website. Having a strong, consistent presence across the right platforms directly impacts your bottom line.
Google Reviews dominates the Australian market. With 70% of local searches leading to Google Business Profile reviews, this is non-negotiable for any business with a physical location or service area. Your Google rating appears in search results, Maps, and local pack listings.
Why it matters: Customers trust Google reviews more than any other platform because they're verified and integrated with search results.
With 19 million monthly active users in Australia, Facebook remains essential. Facebook reviews appear directly on your business page and in user feeds, providing social proof to friends and family of potential customers.
Pro tip: Facebook reviews are particularly powerful for service businesses and local retailers where community trust is paramount.
TrustPilot has exploded in Australia over the past three years. It's now the go-to platform for reviewing e-commerce businesses, SaaS companies, and service providers. Australian businesses report significant traffic from Trustpilot's review pages.
4. Zomato – Australia's largest food delivery and restaurant review platform. Essential for cafes, restaurants, and takeaway businesses.
5. Uber Eats – Review integration for food delivery. Many customers leave feedback here after ordering.
6. MenuLog – Another major food delivery platform where customer reviews directly impact visibility.
7. The Infatuation – Influential in major Australian cities for upmarket dining venues.
8. OpenTable – Fine dining restaurants and upscale venues rely on OpenTable reviews for bookings.
9. Yelp Australia – While smaller than international markets, Yelp still drives traffic to hospitality businesses, particularly in Sydney and Melbourne.
10. Healthgrades – Doctors, dentists, and allied health professionals appear here. Australians specifically search Healthgrades for medical practitioners.
11. Zocdoc – Growing platform for booking and reviewing healthcare appointments.
12. Treatwell – Beauty salons, spas, and wellness businesses. Integrates booking with reviews.
13. Fresha – Salon and beauty business platform with integrated reviews and booking.
14. Google Health – Emerging platform where medical reviews appear alongside search results.
15. ServiceSeeking – Australia's leading platform for tradies. Plumbers, electricians, and builders get substantial leads here.
16. Hipages – Another major Australian platform for home services and trades reviews.
17. ArchiPro – Architects, builders, and designers use this platform. Strong in design and construction sectors.
18. Builderscrack – Connects tradies with homeowners. Reviews directly impact job opportunities.
19. CarsGuide – Australia's largest automotive review platform. Essential for mechanics, dealerships, and car services.
20. AutoTrader – Used car dealers and mechanics benefit from AutoTrader reviews.
21. WhichCar – Automotive reviews and ratings influence purchasing decisions.
22. TripAdvisor – Still dominant for hotels, motels, and tourist attractions despite declining influence.
23. Airbnb – Essential for property hosts. Airbnb reviews directly impact booking rates and pricing power.
24. Booking.com – Hotels and accommodation providers receive substantial bookings from Booking reviews.
25. Stayz – Australian holiday rental platform. Crucial for property owners offering short-term stays.
26. Wotif – Australians frequently book accommodation through Wotif and leave reviews here.
27. Google Reviews (for educational institutions) – Schools, universities, and training providers.
28. ProductReview – Online courses and training programs reviewed here.
29. Thumbtack – Accountants, lawyers, and consultants get reviewed here.
30. LawTalk – Solicitors and barristers reviewed specifically.
31. Ratemyteacher – Teachers and tutors. Less formal but influences education decisions.
32. ProductReview.com.au – Australia's largest consumer review site for products and online retailers. Essential for e-commerce businesses.
33. Canstar Blue – Compares and rates Australian retailers and service providers.
34. Finder – Reviews financial products, utilities, and services.
35. Compare the Market – Insurance and service provider reviews.
36. Glassdoor – Employee reviews of companies. Impacts recruitment and employer branding.
37. Indeed – Company reviews appear alongside job listings.
38. LinkedIn – Professional services and B2B companies benefit from company page reviews.
39. Bark – Service provider platform where customers request quotes and leave reviews.
Tier 1 (Essential): Google Reviews, Facebook Reviews, and your industry's dominant platform (e.g., ServiceSeeking for tradies, Healthgrades for doctors, ProductReview for retailers).
Tier 2 (Important): Trustpilot, TrustPilot, and 2-3 other platforms where your customers actively search.
Tier 3 (Beneficial): Niche platforms specific to your industry where you can build presence gradually.
A Melbourne plumbing business, for example, should prioritize Google Reviews, Facebook, ServiceSeeking, and Hipages. A Sydney cafe should focus on Google, Facebook, Zomato, and TrustPilot.
According to recent Australian consumer research:
Managing 39 platforms individually is overwhelming. Use a reputation management platform that aggregates reviews, sends alerts for new feedback, and lets you respond from one dashboard. This ensures you never miss a customer comment and can maintain consistent messaging across platforms.
Australian customers notice when businesses engage with feedback. Responding to reviews—both positive and negative—increases customer loyalty and shows potential customers you care about service quality.
Don't wait for reviews to happen naturally. After completing a transaction, politely ask satisfied customers to leave feedback on your primary platforms. Make it easy by providing direct links.
Ignoring negative reviews is the biggest mistake. Responding professionally to criticism demonstrates confidence and often converts unhappy customers into advocates. Another common error is neglecting smaller platforms—some of your best customers might review you on less obvious sites.
Finally, many businesses focus only on Google Reviews and miss industry-specific platforms where their target customers actively search. A tradie who ignores Hipages is missing qualified local leads.
Your reputation on review sites directly impacts revenue. While you don't need to be active on all 39 platforms, understanding where your customers search and maintaining a strong presence on those platforms is essential. Start with the universal platforms, add your industry-specific sites, then expand strategically based on where you see customer activity and leads.
The businesses winning in 2024 are those treating online reviews as seriously as they treat customer service itself.
Over 94% of Australian consumers consult online reviews before making a purchase decision. This applies across all industries—from restaurants and tradies to accountants and dentists. Having a strong review presence is critical for building customer trust and credibility in the Australian market.
Google Reviews and Facebook Reviews are the top two platforms Australian customers use. Google Reviews dominates with 70% of local searches, while Facebook reaches 19 million monthly active users in Australia. These universal platforms should be your priority before expanding to industry-specific review sites.
Online reviews directly affect your bottom line by building trust and social proof. Positive reviews attract customers, while a single negative review can cost you business. Reviews appear in search results, Maps listings, and social feeds—making them essential for visibility and customer acquisition.
Google Reviews are non-negotiable because they appear in search results, Google Maps, and local pack listings. Customers trust Google reviews more than other platforms due to verification and integration with search. For any business with a physical location or service area, Google Reviews directly impact visibility and credibility.
Start with Google Reviews and Facebook as essentials, then expand to industry-specific platforms. The article covers 39 important Australian review sites—meaning different industries benefit from different platforms. Prioritize where your target customers actively search and leave feedback for maximum impact.
Australian customers treat online reviews as modern word-of-mouth recommendations. They check reviews before visiting websites or making purchases. Reviews provide social proof and build trust instantly, making them often the first place potential customers go when researching your business.
Google Reviews appear in search results and Maps with 70% of local searches using them, while Facebook Reviews reach 19 million Australian users and appear on business pages and in feeds. Google is better for discovery; Facebook is better for social proof among friends and family networks.
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